Thursday, October 6, 2011

Steve Jobs


Steve Jobs is dead. I’d like to thank him for thinking about the artist. As a musician and writer he has improved my life considerably. He included free musical software with each Apple computer and single handily destroyed the antiquated business practices of record companies with the advent of iTunes.
            When I worked as an assistant editor for television commercials, no assistant wanted to work on the Apple jobs that came in because of Steve. He asked for things that nobody wanted to give him. He was demanding and pushed the technology as far as it would go. He insisted that we use Final Cut Pro to edit his commercials and in turn we assistants told Apple about the software's deficiencies. Apple made improvements and Final Cut became what it is today.
            Thanks Steve. Thanks for thinking about the artist. Thanks for understanding that an art driven society is a society that is always growing, always creating, not stagnant, but
dreaming about the world and a better future.  

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